In March 2026, a Budapest-based facility management company called CEEFM Kft approached BridgeWorks. They serve high-value residential complexes and work with Limehome, one of Europe's leading aparthotel operators. Solid business. Real clients. Real revenue.
Their website told a different story. We ran a full AI Visibility Scan. The score came back 29 out of 100. Here is exactly what we found.
What is an AI Visibility Scan?
An AI Visibility Scan measures how visible a business is to AI-powered search tools: ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. It checks whether AI can find, understand, and recommend a business when someone asks a relevant question.
This is different from traditional SEO. SEO gets you ranked. GEO gets you cited. Both matter, but most businesses have never measured their AI visibility at all.
The score breakdown
CEEFM scored 29/100 overall. Here is how that breaks down by category:
- AI Citability: 28/100. The site had content AI crawlers could read (built with Astro, a static site generator that serves full HTML). But the content was too thin and too generic for AI to quote. Zero content blocks scored above 40/100 on citability.
- Brand Authority: 10/100. No LinkedIn company page. No YouTube. No Google Business Profile found. No Reddit mentions. No Wikipedia entry. No industry directory listings. The Limehome partnership existed only on CEEFM's own website with no third-party confirmation.
- Content E-E-A-T: 20/100. No author attribution. No team page. No credentials. No case studies with specific outcomes. No publication dates on any content. AI models could not evaluate expertise or trustworthiness.
- Technical GEO: 62/100. The strongest category. The Astro framework served fully rendered HTML. Robots.txt allowed all AI crawlers. But security headers were missing entirely: no HSTS, no X-Frame-Options, no Content Security Policy.
- Schema and Structured Data: 32/100. Schema markup existed but contained critical errors. More on that below.
- Platform Optimization: 30/100. Zero presence on the platforms AI models train on and cite. No way for AI systems to verify the business existed beyond its own website.
The three critical issues
1. Fabricated review data in structured data
The site's JSON-LD schema claimed 200 ratings with a 9.5/10 average score. CEEFM has approximately 50 completed projects. No third-party review platform backed those numbers. Google's guidelines explicitly prohibit fake or misleading review markup. This is not just a GEO problem. It is a risk of a Google manual action that could remove the site from search results entirely.
2. Incorrect service area claims
The schema listed Hungary, Romania, and Slovakia as service areas. CEEFM operates only in Budapest. Overstating geographic scope creates a false entity profile that AI models use when building knowledge graphs. When someone asks "who does facility management in Bratislava," CEEFM would appear as a false positive, damaging credibility with both AI systems and potential clients.
3. A 2-page website
The entire site consisted of two URLs: the English homepage and the Hungarian homepage. That is it. No service pages. No about page. No blog. No case studies. Approximately 1,200 words of total content across the entire site. A single blog post should have more than that.
AI systems cannot cite what does not exist. There was no page for "deep cleaning services Budapest" because that page did not exist. There was no case study about the Limehome partnership because that case study had never been written.
What made this audit different
An earlier marketing audit had flagged the site as a "client-side rendered React SPA" where crawlers see an empty div. Our AI Visibility Scan found this was incorrect. The site uses Astro, which serves fully rendered HTML. AI crawlers receive all the content without needing JavaScript execution.
That correction mattered. It meant the problem was not technical rendering. It was content. The site was perfectly readable by AI crawlers. There was just nothing worth reading.
What we are building over 16 weeks
CEEFM signed a 16-week digital growth engagement with BridgeWorks. Here is what the engagement covers, directly informed by the audit findings:
- Content expansion: Moving from 2 pages to 15+ pages with deep, data-rich content. Dedicated service pages, industry pages, an about page with team credentials, and a blog with original insights about facility management in Budapest.
- Brand presence: LinkedIn company page with optimized services section. Google Business Profile setup. Listings in Hungarian facility management directories. Third-party verification of the Limehome partnership.
- Schema overhaul: Removing fabricated ratings. Correcting service area to Budapest only. Adding proper Service schema for each service line. Implementing FAQPage schema. Adding sameAs links to connect the entity across platforms.
- Content marketing: Three LinkedIn posts per week. Industry-specific content designed to build topical authority and create citable material AI systems can reference.
- Lead generation: Cold email sequences targeting Budapest property owners. Google and Meta ad campaigns. A website that actually converts visitors into enquiries.
Why this matters for your business
CEEFM is not unusual. Most small businesses in Central Europe score between 20 and 40 on an AI Visibility Scan. They have websites that technically work but give AI systems nothing to recommend. They have no presence on the platforms AI models use to verify entities. They have never heard of llms.txt, structured data, or AI crawler permissions.
The difference between a 29/100 and a 70/100 is not a complete rebuild. It is specific, prioritized work done in the right order. Content first. Schema second. Brand presence third. That is what the audit tells you.
Request your own AI Visibility Scan
Every BridgeWorks engagement starts with understanding where you actually stand. Our AI Visibility Scan covers AI visibility across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. It checks your content quality, technical infrastructure, schema markup, and brand authority signals.
It takes five minutes to request. You get a full report within 48 hours. No commitment. No sales pitch. Just clarity about how visible your business is to AI search.