CEEFM Kft is a facility management company based in Budapest. They serve high-value residential complexes and work with Limehome, one of Europe's leading aparthotel operators. Solid business. Real clients. Real revenue.
Their digital presence told a different story. We ran a full GEO audit at the start of a March to June 2026 digital growth engagement. The score came back 16 out of 100. Here is exactly what we found, what we built, and where things ended up.
What is a GEO audit?
A GEO audit measures how visible a business is to AI-powered search tools: ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. It checks whether AI can find, understand, and recommend a business when someone asks a relevant question.
This is different from traditional SEO. SEO gets you ranked. GEO gets you cited. Both matter, but most businesses have never measured their AI visibility at all.
What we found: 16/100
The overall starting score was 16 out of 100. Here is what drove it that low.
No brand presence anywhere AI systems look
No LinkedIn company page. No active Google Business Profile. No industry directory listings. No third-party mentions. The Limehome partnership existed only on CEEFM's own website with no external confirmation. AI models use cross-platform presence to verify that a business is real and credible. CEEFM had none of those signals.
A 2-page website with nothing to cite
The entire site consisted of two URLs: the English homepage and the Hungarian homepage. No service pages. No about page. No case studies. Approximately 1,200 words of total content across the whole site. AI systems cannot cite what does not exist. There was no page for deep cleaning services in Budapest, no content about the Limehome work, nothing for AI to pull from when answering a relevant query.
Fabricated review data in structured data
The site's JSON-LD schema claimed 200 ratings with a 9.5/10 average score. CEEFM had approximately 50 completed projects at the time and no third-party review platform backing those numbers. Google's guidelines prohibit fake or misleading review markup. This is not just a GEO problem. It is a risk of a manual action that could remove the site from search results entirely.
Incorrect service area claims
The schema listed Hungary, Romania, and Slovakia as service areas. CEEFM operates only in Budapest. Overstating geographic scope creates a false entity profile that AI models use when building their understanding of a business. That damages credibility with both AI systems and the clients who eventually find them.
A correction that changed the diagnosis
An earlier marketing audit had flagged the site as a client-side rendered React application where crawlers see an empty page. Our audit found this was wrong. The site used Astro, which serves fully rendered HTML. AI crawlers received all the content without needing JavaScript execution. That correction mattered because it meant the problem was not technical rendering. The site was perfectly readable. There was just nothing worth reading.
What we built
CEEFM signed a March to June 2026 digital growth engagement. Every deliverable was informed directly by what the audit found.
- New bilingual website: Rebuilt in Astro and deployed on Hostinger. Eight live pages in English and Hungarian, replacing the 2-page original with a proper site structure for the business and its funnel paths.
- GEO and crawlability layer: robots.txt, llms.txt, canonical tags, hreflang tags, Open Graph metadata, security headers, and AI crawler permissions added so search and AI systems can read the site cleanly.
- Schema overhaul: Fabricated ratings removed. Service area corrected to Budapest. ProfessionalService schema, bilingual hreflang, consent mode, analytics, and Bing Webmaster verification implemented. Schema validated against what AI systems could actually understand.
- LinkedIn reactivation: Company page rebuilt with EN/HU content. Two months of branded posts produced on a 3-post-per-week cadence.
- Google Business Profile: Description prepared in EN/HU and the listing submitted for verification, creating the local entity path CEEFM needs for Budapest facility management searches.
- Outreach infrastructure: Budapest prospect database of 95 companies scored and organized. Cold email sequence, referral-partner queue, keyword research, and outreach playbook prepared for the next growth phase.
- Handover documentation: Full written handover covering what was live, where files lived, how to maintain the site, what remained unfinished, and the next priorities. CEEFM keeps everything. No dependency.
The result: 16 to 77
The engagement closed with a documented GEO score of 77 out of 100, up from 16 at the start. Eight live pages in two languages. A reactivated LinkedIn presence. Google Business Profile submitted for verification. A prospect database ready for outreach. Full documentation handed over.
The remaining high-impact actions were documented clearly in the handover: complete Google Business Profile verification, add the four funnel pages to the sitemap, correct llms.txt wording, and add FAQPage schema. A clear path to 80+.
The difference between 16/100 and 77/100 was not a complete rebuild. It was specific work done in the right order. Schema first. Crawlability second. Content and brand presence third.
Why this matters for your business
CEEFM is not unusual. In early BridgeWorks diagnostics, many owner-led service businesses showed meaningful gaps in AI/search-readable proof, service clarity, and conversion paths. They have websites that technically work but give AI/search systems very little verified context. They have limited presence on the platforms models and buyers use to confirm that a business is real. They have never heard of llms.txt, structured data, or AI crawler permissions.
The gap between 16/100 and 77/100 is not a year of work. It is focused effort in the right places, documented so the business can keep building independently after the engagement ends.
Find out where you stand
Every BridgeWorks engagement starts with a 48-Hour Lead Leak Review. We look at your website trust signals, Google presence, AI/search visibility, and lead follow-up path, then recommend the 2-3 fixes to prioritize first. No commitment. No sales pitch. Just a clear picture of where your business is losing enquiries.