Self-assessment
Small-Business AI Visibility Checklist
A practical checklist extracted from the public report. Use it to spot where your business may be hard for buyers and AI-assisted search systems to understand.
Identity
- The same public business name is used across the site and primary profiles.
- Location or service area is explicit.
- Business category and core offer are clear in one sentence.
- Relevant founders, advisors, clinicians, architects, or experts are named.
Access and discovery
- Important public pages return reliable 200 responses.
- HTTPS, redirects, and canonical URLs are consistent.
- The XML sitemap lists canonical, indexable, current URLs.
- Important pages are linked from crawlable navigation or related pages.
Content and proof
- Every core service has a dedicated, useful page.
- Pages answer who, what, where, process, constraints, and next-step questions.
- Claims use first-hand evidence or authoritative citations.
- Case evidence includes context, work, result, and limitations.
Structured information and authority
- Organization or business markup matches visible facts.
- Structured data is validated before and after deployment.
- The main local or business profile is claimed and accurate.
- Important directories and profiles agree on identity and contact details.
Conversion and measurement
- Forms, phone links, WhatsApp links, booking links, or order routes work on mobile.
- Every important page has one logical next step.
- Enquiries reach an accountable owner, ledger, or CRM stage.
- Before-and-after evidence is captured before making an outcome claim.